Phoenix may not be on the map for many things, but for one they do stand out. Phoenix boasts the highest rates home owners taking out home insurance policies. True story! Additionally, and obviously connected, Phoenix home insurance policies are amongst the most comprehensive and cheapest throughout the United States. How they have managed to create and maintain this environment is a combination of consumer demand, governmental responsibility, social calm and insurance companies dedication to maintain low rates if the claims rates remain few. Unlike its Los Angeles counterpart the city of Phoenix is a quite safe environment. This is lucky for residents who have invested in local properties and businesses. For these people they can afford the security of have home insurance and coverage while at the same time benefiting from living in a location which boasts low crime rates, including theft and burglaries. Residents even joke that it’s not worth to pay for home insurance as the likelihood of something happening is so rare it is better to invest the money elsewhere. Aware of this dilemma faced by Phoenix home owners – whether it is worth their while to pay home insurance – insurance brokers and companies are forced to keep the policy prices and rates so low to encourage and maintain a viable database of clients. As one broker succinctly expressed; home owners in the Phoenix area are in a powerful position. Not only do they not feel the squeeze of heavy home insurance policies combined with hefty fees, but they also don’t feel an external threat encouraging them to take out these policies. Insurance companies in Phoenix nevertheless stress the importance of being covered by home insurance and content insurance as well as house insurance. They indicate that claims do not only occur from burglaries but also from other misfortunes that cannot be predicted. Additionally with home insurance rates available as such low prices its not worth compromising such a huge investment, such as a house, for the few dollars required to have it comprehensively insured. Thanks to this kind of thinking and society, Phoenix home owners continue to make the graph as the highest residential location to invest in home insurance with the lowest prices and insurance rates.